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By Archie Lubman You must prepare your web site before you submit it to search engines. At the very least you should have relevant and unique Title, Meta Name Description tag and Meta Name Keywords tag for each of your web site pages.
This is the Title and Meta Tags for this web page.
Title describes your page in a few words and is limited to 60 characters. Meta Name Description tag is a short outline of what your web page is about and you can use 160 characters. Meta Name Keywords tag includes few keywords relevant to the page. As I mentioned before, each page of your site must have different Title and Meta Tags. The purpose of relevant titles and Meta Tags is to help web surfers to understand what your page is about. In fact, when your web page shows up in search engine results, web surfers will see your page short description. First line of description that is underlined is usually the Title of your page. Underneath the Title there is either META name="DESCRIPTION" or few sentences of text from your web page. It is a mistake to write Title and Meta Name Description tag that are too specific or too general. Let's say you have a bycicle store in Neverland City and your web site describes your business, has a few photos, contact information and directions. Your store's name is "XYZ". If write "XYZ Store" in your home page title, you are too specific and the only people who will find your store online are those who already know about your shop. On the other hand, if you write "Bycicles" in your title, you are too general because people who search internet for "bycicles" might look for anything from bycicle repair information to photos of vintage bycicles. The best way to write Title and Meta Name Description tag depends on a goal of your web site and particular web page. In our case, the goal is to make people in your area find out about your store. Therefore a good Title for home page would be "XYZ Bycicle Store In Neverland City". Your Meta Name Description tag should give a small description of your store - for example, "XYZ Store - Best Selection Of Bycicles In Neverland City." Meta Name Keywords tagis not that important. You can write a few words or phrases describing web page topic. Writing relevant titles and meta name description tags is important in terms of your web site standings with leading search engines. At the same time your success with search engines depends on many important factors such as your content, incoming links, structure of your site... P.S. If you would like to learn more about Search Engine Optimization, I suggest you download Dan Thies Free SEO Book that contains wealth of information on how to promote your web site with Search Engines. Dan's book is the best I have ever read about Search Engine Optimization ( SEO ). The book is in PDF format ( you can read it with Adobe Reader program ) and it is absolutely free. |
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